Vestel Venus Leo: A Colorful and Customizable Smartphone

Bringing Mass Customization to the Smartphone Industry

The core idea of the Venus design line is "mass customization," which aims to integrate demographically segmented generations through interactive dialogue. The Vestel ID Team has achieved this by using color combinations to create dynamic, creative, and optimistic effects on users.

The eye-catching and colorful design of the Vestel Venus Leo smartphone represents the potential of plastic material and its flexibility. This design offers trendy colored variations and endless mass-customization options for its users. With changeable back covers and batteries, the Venus Leo provides an ergonomic user experience.

The Venus Leo smartphone features a 5" FHD Amoled panel and is powered by the MSM 8937 SOC. It boasts 3GB of RAM and 32GB of internal storage. The camera setup includes an 8MP front camera and a 13MP PDAF OIS/dual flash rear camera. The device is equipped with a 3,000mAh battery and various sensors such as G-Sensor, Proximity, ALS, Hall IC, E-Compass, and Gyroscope. It supports 3G and LTE connectivity.

Measuring 145 x 70 x 7.8mm, the Venus Leo smartphone is compact and sleek, making it comfortable to hold and use.

The Vestel Venus Leo smartphone project started in September 2015 in Manisa, Turkey, and was launched in September 2016 at the IFA Fair in Berlin. The design team members, including Burak Emre Altınordu, Elif Altay, and Engin Akbaba, worked diligently to bring this innovative smartphone to life.

This design has been recognized for its excellence and innovation. It was awarded the Silver A' Design Award in the Digital and Electronic Device Design category in 2016. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that showcase outstanding expertise and innovation. The Vestel Venus Leo smartphone stands out for its strong technical characteristics and splendid artistic skill, evoking positive feelings, amazement, and wonder.


Project Details and Credits

Project Designers: Vestel ID Team
Image Credits: Vestel ID Team
Project Team Members: Burak Emre Altınordu- Industrial Design Manager Elif Altay-Senior Industrial Designer Engin Akbaba-Senior Industrial Designer
Project Name: Vestel Venus Leo
Project Client: Vestel ID Team


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